AADI MAHOTSAVA

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The Prime Minister (PM) of India inaugurated the Aadi Mahotsav tribal festival in New Delhi.
- The PM said that such an event is “giving new heights to unity in diversity”.
- The Prime Minister also paid floral tributes to a statue of tribal freedom fighter Birsa Munda.
The Mahotsav will place a special emphasis on exhibiting Shree Anna grown by tribal people because 2023 is being observed as the International Year of Millets.
- The United Nations announced 2023 as the International Year of Millets on India’s insistence.
- To boost the production of millets and increase their exports, GoI is launching several initiatives. One such is the tag name “Shree Anna”. The Indian millets are to be sold under the brand name Shree Anna. To promote this, millets were showcased under the name of “Shree Anna” at the Aadi Mahotsav.
Apart from millets, the festival also focused on pottery, handloom, jewellery, handloom, etc.

Details

Addressing the event, the PM said “Today, India goes to some of the world’s biggest stages and presents the Adivasi culture as its own proudly — as a solution to global problems such as climate change and global warming. When people talk about sustainable development, we can proudly say that the world has a lot to learn from the Adivasis,”
The Prime Minister also highlighted the important policies taken for the development of tribals.
- More than 3,000 Van Dhan Vikas Kendras were set up.
- 80 lahks tribal Self Help groups created
- Increase in the budget for tribal welfare.
- Promoting Eklavya Model Residential Schools (EMRSs)
- Increase in the number of forest products that the government was purchasing at the minimum support price.
- Providing education to Adivasi children.
- New Education Policy addressed the language barrier, which had been a problem for tribal children, allowing them to learn in their mother tongues.
- Villages that used to be connected with separatism and extremism are now connected with 4G. The youth are now accessing the Internet and becoming part of the mainstream. This is the stream of Sabka Saath, Sabka Vikas, Sabka Vishwas and Sabka Prayas which reaches every citizen of the country.
The Aadi Mahotsav 2023 will show and exhibit tribal artefacts, handicrafts, handlooms and other products at the Major Dhyan Chand National Stadium, New Delhi.
The Tribal Cooperative Marketing Development Federation (TRIFED), an organisation of the Ministry of Tribal Affairs, has been organising the ‘Aadi Mahotsav’ National Tribal Festival to provide direct market access to the tribal master craftsmen and women in large metros and state capitals.

Tribal Cooperative Marketing Development Federation of India (TRIFED)

In 1987, TRIFED was established under the Multi-State Cooperative Societies Act, 1984 by the Union Government.
It was established as a National level Cooperative body, with the mandate of bringing about socio-economic development of tribals by institutionalizing the trade of Minor Forest Produce (MFP) and Surplus Agricultural Produce (SAP) collected/ cultivated by them.
- TRIFED works as a market developer and service provider.
Its objective is to ensure the socio-economic development of tribal people by marketing their products on which the lives of tribals depend heavily as they derive a major portion of their income.
The approach involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis and creating a brand.
- The philosophy behind this approach is to empower tribal people with knowledge, tools and a pool of information so they can undertake their operations more systematically and scientifically.
To support tribal art and craft it organises the tribal art and craft exhibition called "Aadi Mahotsav"; where tribal craft products from all over the country are exhibited and bought by art lovers.
The Aadi Mahotsav is TRIFED’s flagship event. It features an exhibition-cum-sale of tribal handicrafts, handloom, paintings, jewellery, cane and bamboo, pottery, food, natural products, and tribal cuisine among other artefacts.