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Context

• Union Minister Dr Jitendra Singh said, “Purple Revolution” is Jammu & Kashmir’s contribution to "Start-ups India"

Aroma Mission

• Launched by: The Aroma Mission was launched in 2016 by CSIR under the aegis of Union Ministry of Science & Technology in line with PM Narendra Modi's vision of improving farmers' livelihood.
• About the mission: Aroma Mission is one of its kind of project where an end-to-end technology on cultivation, processing, and marketing of high-value aromatic crops was provided to the farmers and other stakeholders.
• Feature: Along with planting material, distillation units are provided and farmers are trained in extraction and many of them have become entrepreneurs as lavender oil is quite sought after.
• Impact: The Aroma Mission, also popularly referred as "Lavender or Purple Revolution", started from J&K and transformed the lives of farmers who are able to grow lavender, make lucrative profit and improve their lives.
• Expansion: Along with Lavender, many high value Aromatic and Medicinal cash crops have been introduced by CSIR in J&K.
• It is now being expanded as Aroma Mission Phase II and also floriculture mission has been recently launched.
• Significance: This will fetch in the much needed transformation in lives of farmers and women.

Integrated Aroma Dairy Entrepreneurship

• Union Minister Dr Jitendra Singh recently proposed Integrated Aroma Dairy Entrepreneurship for Jammu & Kashmir to augment the income of farmers.
• Jammu & Kashmir has abundant stock of Animal Husbandry and Dairy resources. So, Animal Husbandry and Dairy resources that can be effectively integrated with Aroma Mission.
• This will pave the way for integrated Aroma Dairy Entrepreneurship, ensuring sustainable growth, increased income and fresh avenues of livelihood for farmers.

About CSIR

• The Council of Scientific and Industrial Research abbreviated as CSIR was established by the Government of India in 1942as an autonomous body that has emerged as the largest research and development organization in India.
• Although it is mainly funded by the Ministry of Science and Technology, it operates as an autonomous body through the Societies Registration Act, 1860
• Mandate:The research and development activities of CSIR include aerospace engineering, structural engineering, ocean sciences, life sciences, metallurgy, chemicals, mining, food, petroleum, leather, and environmental science.

https://www.pib.gov.in/PressReleasePage.aspx?PRID=1790341

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