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Daily News Analysis

"In our LiFEtime" Campaign

15th November, 2022 Environment

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Context:  National Museum of Natural History (NMNH), under the Ministry of Environment Forest and Climate Change and United Nations Development Programme (UNDP), jointly launched “In Our LiFEtime” campaign to encourage youth between the ages of 18 to 23 years to become message bearers of sustainable lifestyles.



  • This campaign envisions to recognize youth from around the world taking climate action initiatives that resonate with the concept of LiFE.
  • The campaign gives a global call for ideas from youth across the world who are passionate about living environment conscious lives.
  • The youth will be encouraged to submit their climate actions that contribute to lifestyles for the environment within their capacity, which are sustainable and scalable, and serve as good practices that can be shared globally. For detailed information on the campaign click 
  • The youngpeople are adept at popularising new habits; embracing technologies and are best placed to contribute to the fight against climate change.
  • The youth need to make low- carbon career choices and adopt such lifestyles as a part of their everyday life.
  • In Our LiFEtime campaign is a great way to encourage youth to become the ambassadors of sustainable lifestyle practices and grow into leaders that lead the way in biodiversity conservation and natural resource management.
  • The campaign will involve more youth in the conversation about climate change, adaptation and mitigation, and provide them a platform to share their concerns, issues and solutions with the leaders of the world.
  • It will amplify the voices of the youth who are increasingly climate conscious and provide recognition to young climate champions.