INFORMATION TECHNOLOGY (INTERMEDIARY LIABILITY AND DIGITAL MEDIA ETHICS CODE) RULES, 2021

The I&B Ministry warned OTT platforms to enforce age-based content classification and prohibit obscene content, citing IT Rules 2021. Platforms must restrict mature content to adults, avoid glamorizing illicit acts, and include health warnings. The advisory mandates a three-tier grievance redress system and collaboration with self-regulatory bodies.

Last Updated on 22nd February, 2025
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Context:

I&B Ministry Warns OTT Platforms Against ‘Obscene Content’.

News in Detail

The Union Ministry of Information and Broadcasting (I&B) issued a formal advisory to over-the-top (OTT) streaming platforms, directing them to enforce strict age-based content classification and prohibit the transmission of “any content that is prohibited by law.”

Legal Basis: 2021 IT Rules

The advisory mentions the Information Technology (Intermediary Liability and Digital Media Ethics Code) Rules, 2021, which mandate:

  • Age-Based Classification: Streaming services like Netflix, Amazon Prime Video, and Disney+ Hotstar must implement age-gating mechanisms to restrict access to mature content (e.g., shows with nudity, substance abuse, or violence) for underage viewers .
  • Grievance Redress System: Platforms must adhere to a three-tier system for addressing user complaints:
    • Internal platform review.
    • Review by a self-regulatory body.
    • Final appeal to an inter-departmental government committee .

On February 18, 2025, the Supreme Court, led by Justice Surya Kant, orally urged the government to act against obscene content on digital platforms. The court was hearing a case involving FIRs against podcaster Ranveer Allahbadia, accused of making inappropriate remarks on YouTube’s India’s Got Latent show.

Other Laws Invoked: The advisory also references:

  • Indecent Representation of Women (Prohibition) Act, 1986: Bans content that degrades or exploits women.
  • Bharatiya Nyaya Sanhita (BNS), 2023: India’s new criminal code, which penalizes obscenity and public nuisance .
  • Protection of Children from Sexual Offences (POCSO) Act: Prohibits child pornography and sexual exploitation .
  • IT Act, 2000: Criminalizes publication of obscene content online .

Key Directives for OTT Platforms

  • Age-Gating Requirements: Mature content must be restricted to viewers above 18, with clear disclaimers and warnings .
  • Avoid Glamorization of Illicit Acts: Content featuring drug use or violence must not portray such behavior as socially acceptable or fashionable .
  • Public Health Messaging: Platforms are encouraged to include educational content on the dangers of substance abuse .

Way Forward

The advisory reflects growing government oversight of digital content amid public concerns over morality and child safety.

Self-regulatory bodies like the Digital Media Alliance India (DMAI) and the Indian Broadcasting and Digital Foundation (IBDF) are expected to collaborate with the government to implement these guidelines .

Must Read Articles:

INFORMATION TECHNOLOGY (INTERMEDIARY GUIDELINES AND DIGITAL MEDIA ETHICS) RULES, 2021

Amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021)

Understanding Obscenity Laws

Source:

THE HINDU

PRACTICE QUESTION

Q. Examine the role of online hate speech in polarizing public discourse. How should regulation balance curbing hate speech with protecting dissent? 150 words

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