The I&B Ministry warned OTT platforms to enforce age-based content classification and prohibit obscene content, citing IT Rules 2021. Platforms must restrict mature content to adults, avoid glamorizing illicit acts, and include health warnings. The advisory mandates a three-tier grievance redress system and collaboration with self-regulatory bodies.
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I&B Ministry Warns OTT Platforms Against ‘Obscene Content’.
The Union Ministry of Information and Broadcasting (I&B) issued a formal advisory to over-the-top (OTT) streaming platforms, directing them to enforce strict age-based content classification and prohibit the transmission of “any content that is prohibited by law.”
The advisory mentions the Information Technology (Intermediary Liability and Digital Media Ethics Code) Rules, 2021, which mandate:
On February 18, 2025, the Supreme Court, led by Justice Surya Kant, orally urged the government to act against obscene content on digital platforms. The court was hearing a case involving FIRs against podcaster Ranveer Allahbadia, accused of making inappropriate remarks on YouTube’s India’s Got Latent show. |
The advisory reflects growing government oversight of digital content amid public concerns over morality and child safety.
Self-regulatory bodies like the Digital Media Alliance India (DMAI) and the Indian Broadcasting and Digital Foundation (IBDF) are expected to collaborate with the government to implement these guidelines .
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