Context: The famous GI tag holders tie up with Kolkata shops to check imitations.

• The makers of the famous Joynagar moa are, for the first time, tying up directly with popular sweet shops in and around Kolkata in a bid to check imitations that cash in on their name.

Joynagar moa

• The moa is a popped-rice ball held together with fresh date-palm jaggery that is extracted during the winter months.
• Its manufacture is so synonymous with the town of Joynagar near Kolkata that it earned the Geographical Indication (GI) tag of Joynagar Moa in 2015.
• The moa, even though highly popular, is said to have made its appearance as recently as in 1904, becoming synonymous with Joynagar over the decades.

https://www.thehindu.com/news/cities/kolkata/joynagar-moa-makers-offer-an-authentic-sweet-deal/article33271300.ece?homepage=true

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