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Context

• The Office of the Controller General of Patents, Designs, and Trademarks (CGPDTM) has bestowed the Geographical Indication (GI) certificate upon the traditional artisans of 'Kutch Ajrakh,' hailing from the vibrant region of Kutch in Gujarat.
• This prestigious recognition serves as a testament to the exceptional artistry and cultural significance of the age-old craft practiced by artisans in the region.

Details

• Ajrakh, a time-honored textile craft, holds deep roots in the cultural tapestry of Gujarat, particularly in the regions of Sindh, Barmer, and Kutch, where its legacy spans millennia.
• The art of Ajrakh entails a meticulous process of hand-block printing on treated cotton cloth, culminating in intricate designs infused with rich symbolism and history.
• From the sourcing of natural vegetable and mineral colors to the intricate resist printing and dyeing techniques, each step in the Ajrakh-making process reflects the artisans' mastery and dedication to their craft.
• The villages of Dhamadka and Ajrakhpur in Kutch stand as bastions of Ajrakh tradition, where artisans continue to practice the age-old techniques passed down through generations.
• Ajrakhpur, in particular, holds historical significance as the epicenter of Ajrakh work in Gujarat, with its roots tracing back 400 years when Sind Muslims introduced the craft to the region.
• Over the centuries, the village has evolved into a hub of creativity, where artisans blend tradition with innovation to produce exquisite Ajrakh textiles that showcase the region's vibrant cultural heritage.
• Beyond its aesthetic appeal, the GI tag underscores the socioeconomic importance of Kutch Ajrakh, providing a platform for artisans to showcase their craftsmanship on a global stage while fostering sustainable livelihoods within the community. Moreover, it enables consumers to make informed choices, recognizing the cultural value embedded within each Ajrakh textile bearing the coveted GI mark.
• As the world embraces the principles of sustainability and ethical consumption, the recognition of Kutch Ajrakh as a Geographical Indication serves as a beacon of hope for preserving traditional arts and promoting responsible practices in the global fashion landscape.
• Through collective efforts to safeguard cultural heritage, we pave the way for a future where tradition and innovation coexist harmoniously, enriching lives and communities along the way.

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