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Context

• First consignment of Geographical Identification (GI) tagged sweet dish Mihidana sourced from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain.

About

• Recently, to commemorate the historical legacy of a century old sweet delicacy & GI certified - Jaynagarer Moa, prepared from popped-rice ball & fresh date-palm jaggery, in Jaynagar, West Bengal, India Post in collaboration with APEDA released a specially designed envelope.
• In January, 2021, a consignment of Jaynagar Moa was exported to the Kingdom of Bahrain.
• In August, 2021, India Post released a special cover on West Bengal''s sweetmeats Mihidana and Sitabhog.
• West Bengal’s Bardhaman got the GI tag for the century-old sweetmeats in 2017.

https://www.pib.gov.in/PressReleasePage.aspx?PRID=1761053

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