ODOP DEH INITIATIVE

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Context

• One District One Product (ODOP) initiative has been operationally merged with ‘Districts as Export Hub (DEH)’ initiative of DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.

One District One Product (ODOP)

• ODOP was launched by the state Government of Uttar Pradesh in 2018, later it was adopted by the Union Government.
• ODOP was launched by the Ministry of Food Processing Industriesin 2018.
• It is a centrally sponsored scheme.
• It aims to facilitate balanced regional development across all districts of India.
• The programme helps the districts to attain their maximum potential, promotes economic growth, and creates more employment opportunities.
• The core idea of the ODOP is to choose and promote One Product from each District.
• The State Government would identify the food product from a district. The product could be a perishable Agri product, cereal-based product, or any food product produced in a district.
• Traditional and innovative products could be also supported under the Scheme.
• It will reduce wastage, and ensure proper storage and marketing.

Districts as Export Hubs

• Districts as Export Hubs is the first such initiative of Government of India which tries to target export promotion, manufacturing and employment generation at grass root level and has made States and Districts accountable for the export growth from the Districts in the country.
• Under the DEH initiative, a District Export Promotion Committee (DEPC) is formed which is responsible for preparing a district export action plan.  To effectively implement the plan, the Committee recommended forming an empowered Group of Secretaries of related Ministries/Departments such as agriculture, textile, food processing, and MSME.   The Committee also noted that local government bodies should be involved in the implementation of the plan. 

Significance of the merger

• Under ODOP-DEH, products and/or services with export potential have been identified in the country’s 733 districts.
• ODOP/DEH initiatives contribute to the goal of AtmaNirbhar Bharat, vocal for local and Make in India, by providing opportunities for employment, through significantly increasing the manufacturing and exports of identified products.

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