India’s milk revolution driven by Verghese Kurien made the country the world’s largest milk producer. While the supply side of this story is often celebrated it’s time to shift focus to demand and ensure milk reaches the most vulnerable populations.
Milk is rich in protein calcium and other essential micronutrients. It plays a vital role in the Indian diet especially for children. Research shows that milk consumption reduces the risk of stunting underweight and other growth issues in children aged 6 months to 5 years. Despite its benefits milk consumption is highly unequal across different regions and socio-economic groups.
According to the Household Consumer Expenditure Surveys (HCES) by NSSO milk consumption is far higher among wealthier households. The top-income decile consumes 3-4 times more milk per capita than those in the lowest-income decile. Despite an increase in consumption by lower-income groups the poorest 30% consume only 18% of the milk produced in India. Additionally regional social and urban-rural disparities persist with urban areas consuming 30% more milk than rural areas.
Several factors contribute to this inequity:
To support vulnerable groups the government must ensure milk distribution through programs like the Pradhan Mantri Poshan Shakti Nirman (POSHAN) and Integrated Child Development Services (ICDS). States like Andhra Pradesh and Gujarat already provide milk under these schemes but increasing financial allocations is crucial to expand coverage.
It’s important to raise awareness about the nutritional benefits of milk particularly for women and children. Programs like Poshan Maah in states like Maharashtra and Bihar are already working on grassroots interventions. Increasing women's nutrition awareness can significantly enhance dietary diversity in households.
The government should also promote healthy consumption practices targeting affluent consumers who often overconsume milk. Public health campaigns like the Change4Life Sugar Swaps in the U.K. could serve as a model to reduce excess consumption of milk-based products and encourage balanced diets.
Milk is crucial for nutrition security in India. By addressing these disparities India can ensure that the benefits of the milk revolution are available to all fulfilling Verghese Kurien’s vision of a nutritionally secure India.
India's dairy sector underwent a revolutionary transformation with the launch of Operation Flood on January 13, 1970 under the leadership of Dr. Verghese Kurien. It remains the world's largest dairy development program a hallmark of India's National Dairy Development Board (NDDB). Operation Flood converted India from a milk-deficient nation into the world's largest producer of milk surpassing the United States in 1998. Over a span of 30 years it doubled the milk available per person positioning dairy farming as the largest self-sustaining rural employment generator in the country. It was not simply mass production but production by the masses that propelled the White Revolution in India.
In the 1950s and 1960s India faced a milk shortage dependent on imports and recorded negative annual production growth. Despite having the largest cattle population globally India produced less than 21 million tonnes of milk annually. During the first decade after independence milk production grew at a Compound Annual Growth Rate (CAGR) of just 1.64% declining further to 1.15% during the 1960s. To address this challenge the National Dairy Development Board (NDDB) was established in 1965 to execute Operation Flood in stages focusing on establishing Anand Pattern cooperatives across the country.
Phase I (1970–1980): The European Union's butter oil and skim milk powder donations through the World Food Programme helped fund the project.
Phase II (1981–1985): The number of milk sheds expanded from 18 to 136 and urban markets increased to 290 outlets. By 1985 43,000 village cooperatives with 4.25 million milk producers were covered.
Phase III (1985–1996): This phase enabled dairy cooperatives to enhance their infrastructure to manage increasing milk volumes. It added 30,000 new cooperatives resulting in a total of 73,000 cooperatives.
India is currently the world's largest producer of milk contributing 23% to global production. In contrast during the 1950s and 1960s India faced a milk deficit and was reliant on imports.
India's dairy industry is the largest globally contributing 23% to the world’s milk production. The industry contributes 5% to the national economy directly supporting more than 80 million farmers. Major milk-producing regions include Uttar Pradesh, Maharashtra, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and Tamil Nadu. Key players in the industry include Amul, Mother Dairy, Orissa State Cooperative Milk Producers Federation, Dudhsagar Dairy, Aavin and Kwality Limited.
World Milk Day is celebrated every year on June 1 as declared by the Food and Agriculture Organisation (FAO). In India National Milk Day is observed on November 26 the birthday of Dr. Verghese Kurien.
Despite substantial growth the dairy sector faces several challenges:
The Indian government has launched several initiatives to support the dairy sector:
Despite the growth and improvements in infrastructure the future of India's dairy sector depends on further enhancing backward integration and developing cold chain infrastructure. As milk processing capacity increases the procurement of quality milk will remain critical and the entire dairy supply chain will need further improvements. Government and private sector investments will be key to expanding this sector.
India's dairy industry, driven by Operation Flood, is the world's largest milk producer. Despite challenges like low productivity and infrastructure gaps, government initiatives and technological advancements can ensure sustained growth, benefiting farmers and meeting rising demand.
Source:
The Hindu
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