Context:

• Even as the government is soon expected to come out with regulations for OTT platforms, the Internet and Mobile Association of India (IAMAI) said 17 platforms, including Netflix, Disney+ Hotstar and Amazon Prime Video, have adopted a ‘toolkit’ for effective implementation of the self-regulation code introduced last year.
• The industry body added that it will set up an ‘IAMAI Secretariat for the Code’, comprising representatives from the signatories to the Code, as well as the IAMAI, for its implementation.

Details:

• It further sets out clear tent poles that the OCCPs [Online Curated Content Provider] need to undertake to achieve a common goal of entertaining millions of Indians responsibly.
• The IAMAI said the toolkit not only aims to set out guiding principles and code of ethics, it also addresses the feedback received from the Ministry of Information and Broadcasting on the issues of conflict of interest and prohibited content.
• The industry body said the toolkit will also provide for procedures to effectuate the various provisions of the Code; assist the signatories in fulfilling their commitments and responsibilities as set out in the Code and achieve effective self-regulation goals as envisioned by the signatories in the Code.

Internet & Mobile Association of India:

• Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896.
• Its mandate is to expand and enhance the online and mobile value added services
• IAMAI also put forward the problems and requirements of the businesses to the consumers, shareholders, investors and the government of India.
• The main purpose of the Internet and Mobile Association of India is to improve and expand the value added services pertaining to mobiles and several online services.

https://www.thehindu.com/todays-paper/17-major-ott-players-adopt-regulatory-toolkit/article33815502.ece

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