AZADI KA DIGITAL MAHOTSAV
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Context
- The Ministry of Electronics and Information Technology (MeitY) hosted a unique event - ‘Digital Payment Utsav’ as part of the week-long ‘Azadi Ka Digital Mahotsav’.
About
- The day celebrated the journey and rise of digital payments in India and brought together leaders from the Government, banking sector, fintech companies and startups.
- The event witnessed the unveiling of the DIGIDHAN logo, launch of an awareness campaign called Digital Payments Sandesh Yatra with digital payments anthem titled ‘Chutki Baja ke’ (cashless, touchless, paperless).
- MeitY also recognised the contribution of four payment system aggregators for onboarding street vendors under the PM SVANidhi Scheme.
- The event saw the launch of innovative solutions like:
- Payments on the Go: Wearables are re-defining the true paperless contactless payments, catalysing them further, Bank of Baroda and City Union Bank launched Rupay-on-the-Go.
- Inclusive Credit for All: Credit cards represent the next big in fintech and contactless is truly the way forward. To drive it to the next level, India Post Payments Bank-Punjab National Bank, Kotak Bank, YES Bank, Indian Overseas Bank, ICICI Bank, Indian Bank, Bank of Maharashtra, and City Union Bank launched Contactless Credit cards on the RuPay network.
- Empowering Small Merchants: India has close to 1.5 crore retail stores/ Kiryana stores. Union Bank announced an android-based SOFTPOS mobile app for point of sales, which will further the cause of digital payment adoption.
https://www.pib.gov.in/PressReleasePage.aspx?PRID=1778238