Digital Saathi
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Context
- Cargill has launched 'Digital Saathi’ – a mobile-first, artificial-intelligence (AI)- based local online service platform.
About
- Digital Saathi will provide digitally enabled agriculture advisory services and enhanced market access to smallholder farmers based in 5 districts of
- Small and marginal farmers will gain easy access to multiple stakeholder such as peer farmers, Farmer Producing Companies, agri-suppliers, buyers, traders and processors.
- Digital Saathi provides farmers with digital solutions like discussion forums and information on market price, weather forecasts, pre- to post-harvest and other related details.
- The app will also feature Crop Input e-commerce and Crop Sell Offer to improve access to good quality crop inputs and enable market linkages between farmers and aggregators through the digitally enabled marketplace.
Significance
- This is a step towards building a farmers' ecosystem, supporting them and increasing productivity and profitability
- Digital Saathi will continue working with farmer needs in the region and collaborating with various stakeholders to bring in the best of innovations and solutions for the agriculture industry.
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