Google Antitrust lawsuit: All you need to know
Context: The U.S. Justice Department accused Google of partnering with Apple, and other companies, to ward off competition by striking exclusive business contracts with them.
- The U.S. Justice Department claimed that goggle illegally maintained monopoly over search and search-related activities.
What is the Justice Department’s claim?
- The Justice department claimed Google’s 80% market share in search engine business was made possible by the deals it struck with smartphone makers, which helped it put its search service as default for users.
- Google spent billions of dollars from its advertising revenue to pay for mobile manufacturers, carriers and browsers to make Google as their pre-set search engine.
- This meant that Google held top position in search of millions of devices, making it difficult for other search engines to establish themselves.
- The lawsuit accused Apple and Google of being reliant on each other, and edging out rivals from the market.
- The department noted that almost half of Google’s search traffic in 2019 came from Apple’s devices, while about a fifth of Apple’s annual profit came from Google.
- The complaint also alleged Google of restraining innovation, reducing choice and degrading the service quality such as privacy data.
- Google has used anticompetitive tactics to maintain and extend its monopolies in the markets for general search services, search advertising, and general search text advertising-the cornerstone of its empire.
- The lawsuit has been filed amid a wider questioning of big tech companies’ dominance, and comes after more than a year of investigation by the Justice Department.
- Other states and jurisdictions are also expected to file separate complaints against the company.
What is Google’s defense?
- Google called the lawsuit ‘deeply flawed’. It claimed that “People use Google because they choose to, not because they’re forced to or because they can’t find alternatives”.
- The lawsuit would, in turn, harm the consumers as it would artificially prop-up lower quality search alternatives and raise phone prices.
- Google say its services are offered to customers with little or no cost, eliminating the potential price harm in the antitrust argument.
Expected Outcome of the case
- It is unlikely that the tech giant would refrain from a legal fight as it has fought similar antitrust lawsuits in Europe.
- The last similar antitrust case in 1998 against Microsoft Corp. eventually resulted in a settlement.