Context

• Consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported from Tamil Nadu to the US and Dubai.

About

• Madurai Malli is jasmine flower which is known for its powerful, mysteriously attractive fragrance.
• It is known as Madurai Malli because of its place of origin namely Madurai.
• Madurai has emerged as a major market for the malligai grown in its neighbourhood, and has evolved into the ‘jasmine capital’ of India.
• GI protection will prevent producers of similar flowers in other regions from using the specific tag and helps growers in the specific region preserve their identity in the local and global market.

https://www.indianmirror.com/culture/indian-specialties/maduraimalli.html

https://www.thehindubusinessline.com/markets/commodities/madurai-malli-button-rose-lily-chamanthi-exported-to-us-dubai/article35212934.ece

Download PDF