PLATFORM OF PLATFORMS

16th July, 2022 Economy

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Under the National Agriculture Market (e-NAM) the Union Minister of Agriculture and Farmers Welfare has launched the Platform of Platforms (POP).
The Minister launched the Platform during the State Agriculture and Horticulture Ministers' Conference in Bangalore, Karnataka.
On this occasion, a grant of more than Rs 37 crore was released to 1,018 Farmer Producer Organizations (FPOs) that will benefit about 3.5 lakh farmers.
The Ministry has also released a Coffee Table Book to showcase the work and journey of e-NAM in bringing transparency and efficiency to agricultural trade practices through innovation and technology.

Significance of Platform of Platforms (POP)

It will be facilitated the farmers to sell their products outside their state borders without any inconvenience.
It will increase farmers' digital access to multiple markets, buyers and service providers.
It will also bring transparency to business transactions.
It will improve the price search mechanism and quality of the products.
More than 40 service providers from different platforms are covered under Platform of Platforms (POP).
It will provide integrated services like trading, quality checks, warehousing, fintech, market information, transportation etc.
It will create a digital ecosystem that will be benefited from the expertise of different platforms of the agricultural value chain.
It will enable farmers, FPOs, traders and other stakeholders to access a variety of goods and services across the agricultural value chain through a single window.
It will provide more options to the stakeholders and also saves the time and labour of the stakeholders.
Integration with e-NAM would ensure:
- Holistic services for the trading of agricultural produce including quality analysis, trading, and payment systems.
- Logistics Service.
- Quality Assurance Service.
- Cleaning, Grading, Sorting and Packaging Service.
- Warehousing Facility Service.
- Agricultural Input Service.
- Technology Enabled Finance and Insurance Service.
- Advisory Services, crop forecasting, weather updates, capacity building for farmers etc.

E-NAM

National Agriculture Market (e-NAM) is an online trading platform for agricultural commodities.
- It was launched by the Union Ministry of Agriculture in 2016.
- The e-NAM portal is managed by Small Farmers’ Agribusiness Consortium (SFAC).
It encourages farmers, traders and buyers with online trading in commodities.
It helps in better price discovery and provides facilities for the smooth marketing of agricultural produce.
The Platform helps traders and exporters in procuring quality products in bulk and also ensures transparent financial transactions.
The e-NAM is linked with more than 1000 Agricultural Produce Market Committees (APMC) in 18 states and 2 union territories, with over 50 lakh farmers’ membership.

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